The Best Game Plan? Getting Everyone Home Safely
AAA, MADD, and Waymo remind soccer fans to plan safe rides home during the World Cup tournament
WALNUT CREEK, Calif. (June 11, 2026) – As the world's top soccer teams compete across North and Central America this summer, millions of fans will travel to matches and gather for watch parties. AAA, MADD, and Waymo are teaming up to ensure celebrations remain safe, encouraging fans to make a game plan for a safe ride before kickoff, because getting everyone home safely is the ultimate win.
"Nearly one-third of all impaired-driving traffic fatalities occur during the summer months. Major sporting events, like the World Cup, can further contribute to that risk as fans gather at stadiums, bars, and watch parties across the country," said Doug Johnson, spokesperson for AAA Mountain West Group. "Impaired driving is 100% preventable, and choosing a safe ride home is one of the simplest ways to protect yourself and others."
Teaming Up to Keep Our Roads Safe
Getting everyone to their destination is a shared goal for AAA and MADD, one that stretches beyond this summer's games. AAA and MADD have launched a five-year initiative to reduce impaired-driving fatalities by 20% by 2030. By combining education, advocacy and innovative solutions, AAA and MADD are working to save lives.
"The world's biggest soccer matches are a time to celebrate, but every fan needs a safe way home,” said Stacey D. Stewart, CEO of MADD. “We’re grateful to AAA for its leadership in road safety and to Waymo for making discount codes available to help fans make a plan to never drive impaired. Together we can prevent impaired driving, protect our communities and save lives.”
To help fans secure a safe ride home, Waymo is offering a $5 off ride discount for the first 2,500 redemptions with the code "GOAL2026”. * The discount will be valid from June 11 through July 19, 2026 in all Waymo owned and operated markets including Phoenix and San Francisco, helping make the safe choice the easy choice for fans heading to matches, watch parties and celebrations.
"Soccer has a unique ability to bring people together, whether they're cheering from the stands or celebrating with friends at a watch party," said Heather Aijian, Waymo's head of public affairs. "Waymo is proud to partner with AAA and MADD to help fans make safe transportation choices and get home safely after the match. By making sober rides more accessible, we can help keep the focus on the excitement of the game."
Nearly 12,000 people were killed in drunk-driving crashes in the United States in 2024. Impaired driving continues to impact families and communities across the country, but it is a challenge we can overcome together. Every fan has a role to play by planning ahead, choosing a safe ride and encouraging friends to do the same. Working as a team, we can save lives and help ensure the only thing fans remember about the night is the excitement of the match.
*Offer valid while supplies last. Promo code GOAL2026 is available to the first 2,500 eligible participants from June 11 through July 19, 2026. Limit of one discount per user. Additional terms and conditions may apply.
About AAA Mountain West Group
AAA Mountain West Group is one of the most trusted membership organizations, proudly serving over 6.8 million Members across Alaska, Arizona, Montana, Nevada, Northern California, Utah, and Wyoming. Named one of Forbes’ Most Trusted Companies in America, AAA delivers unmatched expertise and value through roadside assistance and electric vehicle (EV) resources, along with comprehensive auto repair, travel, insurance, financial, and home security services. Powered by 5,400 dedicated Team Members, AAA is on a mission to revolutionize solutions that help our Members.
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 51%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About Waymo
Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve everyone's access to mobility while saving thousands of lives now lost to traffic crashes. Waymo’s fully autonomous ride-hailing service has served over 20 million trips to riders in 10 and counting cities, including the San Francisco Bay Area, Phoenix, Los Angeles, Austin, Atlanta, and Miami. The Waymo Driver has autonomously driven over 200 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
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