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AAA: 2027 U.S. Cruise Vacation Planning Hits New Record

Cruise forecast by AAA projects 22.4 million U.S. passengers will travel on ocean cruises next year 

WALNUT CREEK, Calif. (October 20, 2026) - For the fifth year in a row, the number of people planning cruise vacations is expected to hit a record high. AAA projects 22.4 million people in the U.S. will go on domestic and international ocean cruises in 2027, a 3.6% increase over 2026. 

Cruise demand in the U.S. has risen since 2023, surging 57% since 2019 (14.2 million travelers). More than ever, travelers are prioritizing shared experiences with family and friends. Customer satisfaction remains exceptionally high with over 90% of cruise passengers rating their experience as good or very good.

"Setting sail on a cruise vacation remains a popular getaway because it offers a fun and relaxing all-in-one adventure for all ages. It’s a great way to reconnect with family and friends, from enjoying the ship's amenities to exploring destinations,"  said Cyndi Zesk, Senior Vice President, AAA Mountain West Group Travel. "With the help of a AAA Travel Advisor your trip is expertly planned and you benefit from a variety of AAA member travel perks." 

Caribbean remains a popular destination 

The Caribbean's convenient proximity to U.S. ports makes it a top choice, with 71% of cruise travelers choosing it as their primary vacation destination. 

Short cruise vacations are winning over vacationers 

While 7-night cruise vacations remain the standard, full-week cruise trips aren’t feasible for everyone. Shorter cruise vacations are growing in popularity among busy travelers looking to enjoy a quick sea getaway without having to take too much time away from their everyday lives. In 2025, 45% of U.S. ocean cruise passengers chose itineraries of six nights or less, up from 39% in 2019. 

AAA Northern California shares cruise planning tips for your next vacation

  • Book early to secure top cabins and download the cruise line's app beforehand to explore features. 
  • Arrive in your port city the day before your scheduled departure to cushion you against last-minute changes, flight delays or cancellations. 
  • Reserve excursions, specialty dining, and spa treatments in advance. 
  • Pack sunscreen, snacks, and sundries to avoid buying them onboard at a higher price.
  • Consult with a AAA Travel Advisor about travel insurance options to safeguard your trip against emergencies.  

Let a AAA Travel Advisor plan your ultimate trip

With endless possibilities, deciding on an itinerary can be overwhelming. Booking with a AAA Travel Advisor is the best way to know your options and get the most value. Our expert travel advisors can offer special add-ons, onboarding credits, unlock AAA member benefits, and help plan a trip that is tailored to you. Having an advocate back home is also helpful if there are any issues during your tip. 

Media Toolkit

Pre-taped media interviews with AAA Mountain West Group spokesperson David Caltabiano for media use can be downloaded here and video b-roll can be downloaded here.

About AAA Mountain West Group

For over a century, AAA Mountain West Group (MWG) has served as a mission-driven, member-centric organization. Guided by its mission of People Helping People and powered by 5,400 dedicated team members, MWG delivers exceptional roadside assistance, auto repair, travel planning, financial and insurance services, home security, and exclusive member discounts. With a vision focused on creating Members for Life, MWG guides Members through every stage of their journey, serving more than 6.9 million people throughout Alaska, Arizona, Nevada, Northern California, Montana, Utah, and Wyoming. Recognized by Forbes as one of the Most Trusted Companies in America, AAA has grown into one of the largest and most trusted membership organizations in North America. To learn more about AAA MWG, visit mwg.aaa.com.  

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