Osh O'Crowley, Chief Retail Officer - Northern California

Osh joined AAA Northern California, Nevada & Utah in 2012 and brings more than 20 years of diverse experience in organizations that range from burgeoning pre-IPO startups to successful multinational corporations.

Osh oversees the AAA branch office network throughout Northern California, our largest market. His focus is on ensuring our Members are treated to the legendary service the organization is known for while creating an environment for Team Members that sets them up to build successful careers.

In his previous role as Chief Sales Officer, Osh was responsible for delivering outstanding experiences to our club’s 6 million Members. He managed multiple-channel touch points by more than 2,100 Team Members within the club’s branch and call center network, growth strategy for membership and insurance revenue.

Prior to AAA, Osh served as the Chief Information Officer for multinational luxury brands; Sephora USA and Benefit Cosmetics. He has experience heading up digital marketing divisions and leading organizations through rapid sales growth and global expansion.

Osh owns two patents for his innovations in technology management. He attended the Stanford University Graduate School of Business. ​

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