Laura joined AAA Northern California, Nevada & Utah in 2008.
In her current role as Chief Marketing Officer, Laura is responsible for setting the long-term marketing and product direction to drive the club’s revenue growth across its core businesses: Membership, Insurance and Travel. She leads all Marketing and advertising efforts, including Digital Marketing, Direct Marketing and high-profile sports marketing campaigns with franchises such as the San Francisco Giants. She also defines standards for Member experiences.
Laura is our only Senior Leader who has held leadership positions in the Marketing, Sales, and Road Service divisions, including as Chief Experience Officer - Road Service.
Prior to AAA, Laura worked at Farmers Insurance and Nationwide Insurance in various roles supporting business engineering and operations.
Laura received a Bachelor of Science in Economics from Arizona State University.
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