Laura Zeigler, EVP Chief Operating Officer


In her current role as Chief Operating Officer, Laura is responsible for leveraging the connectivity between multiple divisions at MWG including Auto Repair, Marketing, Social Impact and Communications. She’s charged with bringing all these divisions together to provide a unified voice for the legendary brand of AAA and added value for our more than 6 million Members. .

As a forward thinker, Laura is helping to prepare the organization for  what is to come five years from now and beyond, including advancing innovative strategies that allow us to better serve our Members. 

Laura is our only Executive Leader who has held leadership positions in the Marketing, Sales, and Road Service divisions, including as Chief Experience Officer - Road Service and Chief Marketing Officer. ​

Prior to AAA, Laura worked at Farmers Insurance and Nationwide Insurance in various roles supporting business engineering and operations. ​

Laura received a Bachelor of Science in Economics from Arizona State University.

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