President’s Letter: A Look Back at 2025
How we made your AAA Membership even better this year.
As this year comes to a close, I find myself reflecting on the extraordinary achievement of providing 125 consecutive years of service to our Members. This landmark year was not only a time to honor our past, but also to focus with clarity on the road ahead. Our True North has guided us through a year of rejuvenation, reimagined opportunities, and a deeper commitment to our core vision: creating Members for life.
This year, we took tangible steps to deliver superior value. We expanded our branch operations, opening new locations in Wyoming and Utah to serve Members across our footprint. Expect more locations in the coming years—we’re working to serve you where you are. We also launched the AAA Visa Signature® credit card with a new suite of rewards.
On the roadside, we know every minute matters. I’m proud to say we successfully reduced our average response times to get to you faster when you need us most.
As a mission-driven, Member-centric organization, we strive to make a meaningful impact in our communities. This year, we championed vital safe mobility initiatives, helping advance key legislation in child passenger safety and Slow Down, Move Over laws. Our many accomplishments this year are a direct result of the more than 5,000 Team Members committed to providing service excellence to the 6.8 million Members of AAA Mountain West Group.
As we turn the page to a new year, we begin a new chapter, driving toward the next 125 years. The opportunity to lead this organization and deliver unparalleled value to you has been a journey of a lifetime.
Wishing you a wonderful holiday season and a happy new year!
Marshall L. Doney
President and CEO
Download the 2025 Member Value Report to learn how we’re delivering for our Members and communities.